Marketing Technologist · Entrepreneur · Stuttgart
Go Digital.
Orchestrate AI.
Or Go Home.
Stephan Sigloch — digital marketing, e-commerce & AI automation. From my first SEO project in 1996 to multi-agent systems today: strategy, technology and getting it done, all in one.
since 1996 · €900M media · 150+ specialists · CEO KlickPiloten
„The future is open and we all can shape it."Learn more below
— Stephan Sigloch
About
Who I am & what I do
Digital marketing expert, entrepreneur and speaker with over 25 years of experience in the digital economy — since my first online project in the still-young world of SEO back in 1996. We live in a GAFA world, right in the middle of the digital transformation; that's exactly where I feel at home.
As co-founder & co-owner of the DigitalNativeAlliance — one of Germany's leading owner-run agency groups with over 150 specialists — and with the performance agency KlickPiloten, I support companies in B2B & B2C with a 360° digital approach: strategy, technology, innovation. Offices in Stuttgart, Hamburg & Berlin plus an international network (USA, Eastern Europe, Spain). Degree in Information Economics from KIT Karlsruhe (40% business, 40% computer science, 20% law), ThePower MBA Advanced & Online Marketing Manager (depak) — rounded out by coding and database skills.
„Talking builds foundations, and doing builds the future."
I don't just lead teams or talk about technology and marketing growth — I can also design, build, understand and execute it myself. From my own SaaS product to successful performance marketing (national & international) to my first game app, which I brought to life in 2026 together with my younger son: „Extreme Vibe Coding, Creation & Marketing" isn't theory for me, it's lived productivity — instead of just messing around on social media ;-)
🏸 Badminton · ⛳ Golf · 🏠 Real estate · 👨👩👧 Family · 🤖 AI tool creator
Education & certificates
Certifications & awards
Why me
Not just talk. Building.
Most people talk about AI. I build with it — AI workflows for and inside companies, scalable performance marketing, multi-agent and retrieval systems, integrations and process automation. That's the difference.
Most marketing consultants
- talk about AI & „best practices"
- deliver PowerPoint and strategy charts
- hand delivery to juniors
- never built what they recommend
- I build with AI myself — SaaS, a game app, this site
- I ship deployable products, not just slides
- I create scalable campaigns — hands-on
- since my first SEO in 1996 — 30 years of real scars
While some are still debating AI, others are already building their lead with it — watching from the sidelines has become the most expensive strategy.
Expertise
Skills that make an impact
From classic performance marketing to orchestrating autonomous AI agents — combined into solutions with measurable impact.
Digital Marketing & Performance
SEA, paid social, funnels, lead gen & brand — measurable from the first impression to conversion.
SEO → AIO / GEO
From search-engine to answer-engine optimization: visible in Google AI Mode, ChatGPT & co.
E-Commerce (international)
20 years of shop, assortment, internationalization & marketplaces — B2C and B2B.
AI Agents & Multi-Agent Systems
Orchestrating autonomous agents — research, content, analysis, automation. An orchestra, not a single tool.
Extreme Vibe Coding
Building with AI at extreme speed — from your phone, on your lunch break, live & deployable. Idea → product in minutes.
Marketing Automation & MarTech
Tracking, data architectures, GA4/BigQuery, predictive audiences — data-driven instead of gut feeling.
Leadership & Company Building
Building teams, structures and companies — from setup to scaling.
Data Sovereignty & EU Focus
Running AI & analytics on your own terms — privacy and performance are not a contradiction.
Speaking & Impulses
Talks & keynotes on AI, commerce & growth — including dmexco, E-Commerce Days, OMT, K5, IHK, Fraunhofer.
M&A & Integration
Investments, acquisitions and their integration — e.g. Creative360 into KlickPiloten. From the deal to truly growing together.
Demand-led Commerce
Actively creating demand instead of just collecting it — commerce that builds markets, not just skims them.
Career
Roles & Showcase
Brands & Group
What now lives under one roof
DigitalNativeAlliance as a digital agency group for the Mittelstand — with specialized brands.
Worked for brands & clients (selection)
Speaking, Teaching & Insights
Stage, Teaching & Community
On stage for over 20 years — from the industry conference to the lecture hall.
Booked by, among others
- dmexco · E-Commerce Days · Bütema Retail Summit
- OMT (Agency Day, Summit & Mainz)
- Fraunhofer · Marketing Club Region Stuttgart · IHK
- Webanalytics Night · Social Media Night · SEO-Stammtisch
- MTV Business Club Stuttgart — Google AI Mode & ChatGPT
- Analytics Pioneers Meetup — GA4, BigQuery & LLM/MCP
Teaching & Topics
- Lecturer — HfWU Nürtingen (Master) & Popakademie Baden-Württemberg
- Lecturer & mastermind — Pulse Academy & Community by KlickPiloten ↗
- Performance-focused ad creatives in social media
- Google Ads performance & brand marketing
- SEO, Google Ads, targeting & marketing automation
- AI agents, AIO/GEO & the future of customer acquisition
Out and about · Big Tech & Insights
Insights on TikTok
Videos & Podcasts
See & hear me
Interviews, talks & podcasts on AI, commerce & growth. One click starts the video — YouTube only loads after your consent.
Podcasts to listen to
Spotify
YouTube
Apple PodcastsPublications & Profiles
Articles & Expert Profiles
As a book co-author, guest author and speaker, I share practical knowledge — linked directly here.
Praxishandbuch Digitales Management
Volume 2: Digital Marketing & Sales
My chapter: "Lead Generation with AI: A Guide for Modern Companies" — growth marketing & AI-powered lead generation: creating demand in a data-driven way, optimizing the growth funnel and winning leads at scale. In the standard reference (48 expert contributions) edited by Stefan Detscher & Michael Hepp · Springer Gabler, 2026 · eBook & print.
Selected articles — linked directly
From trust to conversion: winning leads on LinkedInmarconomy · 2026 ↗
Data leads, campaigns followmarconomy · 2026 ↗
Why marketing automation in B2B strengthens the Mittelstandcmm360 · 2025 ↗
Evidence over opinion, real levers over correctionsLine of Business · 2025 ↗
From click optimization to conversion controlcmm360 · 2025 ↗
Data-driven storytelling in brand communicationonpulson · 2025 ↗
Successful e-commerce brands are active across channelsonpulson · 2025 ↗
Cross-channel campaigns in modern e-commercemarconomy · 2025 ↗
Blog archive · 2006–2014
From „Yet another blog – Web 2.0, here I come…" (01/09/2006) to „An era ends: Google buries PageRank" (10/10/2014), I wrote over 100 articles on online marketing & SEO. A historical document — the blog has long since disappeared.
Testimonials
Don't take my word for it
What clients, colleagues and partners say about working together.
„Stephan Sigloch is the expert for anything related to Online Marketing — he'll always find new ways to display his expertise and bring in a vast amount of experience to give you the best recommendations possible."
„I've known Stephan for many years — an absolute expert in his field. Whether SEO, multichannel solutions or entire WordPress sites: I can recommend him without reservation!"
„Full of verve and innovative ideas, Stephan leads his company through a year of financial crises without losing growth momentum — brilliance in e-commerce and marketing with consequent leadership."
„I had the chance to build up the Hamburg office at KlickPiloten. Stephan always has an answer to any technical question and is one of the most driven people I know — highly recommended!"
„I got to know Stephan as the expert for mail order and online marketing. If the phrase 'once you work with pros' needs a match, it applies to Stephan without reservation."
„Stephan teaches our students in areas such as social media marketing, usability & screen design. A person of integrity and an extremely competent lecturer."
„A guest lecture to 600 students on the fundamentals, possibilities and trends in online marketing — Google Zukunftswerkstatt, University of Augsburg."
„You're such a great boss, just wanted to let you know 😊"
Contact
Before you choose wrong — let's talk.
The most expensive mistake is the one you don't make because you keep waiting. Marketing, e-commerce, AI agents or a specific project — feel free to drop me a line. Or book a time directly: You bring the idea, I'll bring the cookies 🍪 😉
◆ Every first conversation that comes in through this site, I run personally — with only a few slots open each week.
FAQ
Frequently asked questions
Who is Stephan Sigloch?
What areas can I work with you on?
What does „AIO / GEO" mean?
And that's just the beginning. The same shift keeps going: soon you'll also be able to run ads inside these AI systems — paid placements right in the AI's answer. The next step is agentic commerce: your AI agent researches, compares and buys on its own for you. New standards are emerging for this, like the UCP (Universal Commerce Protocol), which lets online shops and AI agents „talk" to each other directly. The foundation for all of it is clean data optimization: structured content, well-maintained product data and feeds, so the AI can read, understand and recommend you correctly in the first place. In short: investing in AIO/GEO today lays the groundwork for the AI-driven commerce of tomorrow.
What is „Extreme Vibe Coding & Creation"?
Quick version for anyone not yet deep into AI: „vibe coding" means you describe in plain language what you want to build — and the AI writes the code while you steer, review and correct. You no longer have to type every line yourself.
„Extreme" means taking that all the way: from the first idea to a running app in minutes or hours instead of weeks or months. That's exactly how my own SaaS product and even a game app came to be.
Two terms you'll often hear: human-in-the-loop means a human checks and steers every important step — the AI never runs unchecked. Guardrails are fixed guide rails (clear rules, tests plus security and quality checks) that make sure the result isn't just fast, but also clean and reliable. In short: speed without losing control.
A labor-of-love hobby project built exactly this way:
feschtleskalender.de — an AI search engine for regional festivals („Feschtle") around Stuttgart.
- Stack: custom lightweight PHP framework (router/controller/repository, Twig, MariaDB)
- AI agent „Feschtle-Scout": source discovery via keyword web search (area × topic), self-registers new sources, cursor-based crawl modes (sitemap seed, hub seed, WordPress Event API), structured event extraction
- Quality: approval queue with auto-approval, source trust & citation graph
- Hybrid search: lexical (BM25-style, IDF/field weighting) + semantic (Voyage embeddings) via Reciprocal Rank Fusion + freshness, calibrated relevance threshold
- Geo/radius search: Haversine right in the DB, no external map service (10/25/50 km)
- Golden Record: deduper (blocking → scoring → clustering), consolidates fields & source citations onto one keeper, best evidence as primary source, 301 redirects
- On top: iCal subscriptions, bot compliance, encrypted settings, JSON-LD, admin with coverage monitor — discovery, crawl, enrich & merge all run autonomously via cron
Do you give talks and keynotes?
What is WebMCP – and what does this page have to do with it?
This page is convincing me suspiciously well. On purpose?
How this page is built